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About Us

New Channel Developments was started by Sheridan Chaffey in 2005, based on over 25 years in the retail trade. Our expertise lies within high street retail, catalogues, supermarkets, TV shopping, and wholesale. We help clients find new sales channels at costs far below the cost of employing someone.

We provide a Sales Agents service.

We have a proven capability to support clients through sales challenges. Our sales methodology will bring significant benefits in a short timescale.

We have extensive project based experience, from over 200 client projects, a huge database of retail buyers, an impresive 'black book' of contacts, and a dedicated team of professional sales people.

We will work with you to develop your sales objectives, delivering a solution in a planned, time efficient and cost effective way.