Our Team

Sheridan Chaffey
NCD's founder and owner, Sheridan Chaffey has over 20 years' executive level sales and marketing experience in the retail sector.

The Team
We have extensive combined sales and marketing management experience. Many of the team have held senior management or executive positions and are specialists in sales, marketing, rewards or incentive and motivation.

Our expertise lies with helping clients identify, test and manage new channels while recognising the need to drive down costs and prices.

We have a strong and proven capability to support retailers through these challenges. Our working method will bring significant benefit in a short timescale.

We also have extensive project based experience and will work with you to outline your requirements and deliver an agreed solution within your specified timescales.

Why Choose Us

We have the ideal business model for companies on the brink of growth who require help in testing new markets or products in the market place, as well as larger companies looking to expand into new markets or sectors.

We offer a cost effective alternative to employing a new member of staff and will investigate and promote a new channel on your behalf using our extensive network of contacts and experience of the market sector, thereby reducing your risk and cost.