DO YOU WANT
TO SELL YOUR
PRODUCTS ON
THE HIGH
STREET?

Or…
Online? Wholesalers? Catalogues? TV?

Selling consumer products to major multiple retailers here in the UK is hard work, we feel your pain. Buyers for these sorts of businesses are increasingly difficult to get hold of and even more difficult to convert into long-term decent business – it is rare to receive even a simple reply from most!

Are we painting a familiar picture?

There is no match for persistence, and sales is very much a numbers game. However, sometimes – without a major change of approach you are simply pushing against a closed door.

We can help.

We could be your low-cost outsourced business development specialists to help you win major sales channels…

A BIT ABOUT US

New Channel Developments is an experienced team of sales professionals with a penchant for major retail. Our team has worked brokering retail sales on behalf of several major consumer brands and SME products on a full-time basis for the past 12 years.

Getting started on your project – often from a dead-stop – and finding new retail sales channels for you is what we do best…

It is never easy, but our expert-knowledge of the sales process and network of retail buying contacts helps us considerably.

We have recently brokered deals with the likes of:

  • WHSmith
  • John Lewis
  • Poundland
  • QVC
  • Screwfix
  • Shop Direct (Very/Littlewoods)
  • Beales Department Stores

WHICH RETAIL CHANNELS ARE RIGHT FOR YOUR BRAND?

We have ample experience introducing products to the following types of retail sales channels…

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ONLINE RETAILERS

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DEPARTMENT STORES

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SUPERMARKETS

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GARDEN CENTRES

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CATALOGUE RETAILERS

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HIGH STREET RETAILERS

Finding the right types of retail  placements is critical for your brand – selling your product in John Lewis means you likely cannot sell it in Poundland or vice-versa… We work sensitively to uphold the integrity of your brand and will work to boost it via association with the types of retailers you need.

OUR SALES PROCESS

There are no secret handshakes or smoke and mirrors, just hard work, persistence and a bit of retail know-how. Luck helps, too!

1) FIND THE BUYERS

Building Qualified Lists of Active Retail Buyers
Some retailers are massive – so massive, in fact, that they have buyers for just about everything!
The UK’s largest supermarket, for example, has buyers for popcorn, single-serve snacks and sharing snacks – making a recent popcorn project an interesting challenge!
This is step one when we undertake a new project. Big retail buyers are moved around so often, that we often need to replace up to 70% of our database’s relevant contacts before starting a project.

2) SALES LEAD GENERATION

Matching YOUR Products With Retail Buyers
This is where it starts to get more difficult, we hedge our bets by making well-constructed, thoughtful personal email/telephone approaches, but simply put – it is very difficult to turn these into opportunities for you to pitch without a significant amount of considered follow-up.
All creative work is included and is yours to use when the project reaches its natural conclusion. Sampling campaigns and eMarketing with MailChimp are extra services we can offer to help the sales efforts.

3) MEET THE BUYERS

We will come with you and help seal the deal!
Meeting a retail buyer can be daunting, especially if you’ve never done it before. They will throw all sorts of questions at you and expect the impossible in-terms of commercials. This is where NCD is invaluable! Not only will we come with you, but we will come armed with a wealth of insight about the retailer in question – what are they likely to expect from you? How many branches do they have? What are their standard payment terms?
We are on your side to make sure you get the very best deal possible from the retailer in question.

MEET THE TEAM

SHERIDAN CHAFFEY

Head Honcho

Hi I’m Sheridan and I founded NCD 12 years ago (Gosh, was it that long ago?!) having previously worked in various Director-level roles in several major blue-chip companies. I simply wanted to help people realise their dreams of seeing their products on the shelves of big retailers – I can proudly say that collectively, our team has done that – and long may it continue!

In my spare time, I am a veritable DIY expert and music connoisseur.

I’m a real high-flyer, having recently turned my hat towards glider piloting!

sheridan.chaffey@newcd.co.uk

VICKIE SEYMOUR-PERRY

Business Development Hero

I am a straight talking sales person who rolls her eyes when she’s being ‘sold to’.

I’m Vickie, and when I was young I had a dream – to be the best showjumper in the world. But that didn’t work out, so I moved on and now I turn my attentions to being a total sales expert. Getting you more discussions with the people that matter, and to put you right in front of whoever you want to talk to. Sounds simple? We know its not….it’s all the stuff you love to hate, I just love.

An equal dab hand at managing busy

daughters and dogs and far too many sporting commitments. Survives on coffee and sarcasm. Just don’t get me started on football.

vickie.seymour-perry@newcd.co.uk

KATE PENNINGTON

Sales Administrator

An obsessive Botanical Artist. Lover of exploring and gathering Wild Food. That’s right, I pick wild fruits and eat them, cook with them and blog about it. I’m far more comfortable on the other side of the camera and love to capture wild places as I hike.

My Degree is in English Literary Studies and my work experience in Customer Service. I am now keen to be learning new and exciting things.

kate.pennington@newcd.co.uk

DANIEL POUNTNEY

Business Development Villain

It’s POUNTNEY not Pomfrey, Pounety or any other humorous concoction of vowels and consonants. Proud owner of two dogs and a messy mop of hair. That’s about it really. Recently purchased a truly excellent hoover – gets all the bits off the floor.

Lover of 90s alternative music, travel and HBO box sets.

Give me Armando Ianucci or give me death.

NCD Class of 2011, started fresh out of college – sold some stuff – never looked back!

daniel.pountney@newcd.co.uk

IT'S GOOD TO TALK!

Drop us a line using the contact form below, or give us a call to discuss your product and how we might be able to help…

Don’t forget to let us know how best to contact you!

12 Church Street, Kidderminster DY10 2AH

01562 824799
enquiries@newcd.co.uk

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